RIAZ MIANA KABADDI PRO

But, very few people even remember those. “For all practical purposes, we look at 2016 World Cup as the first tournament of this scale,” says Nitin Kukreja, CEO of sports business at Star India.

RIAZ MIANA KABADDI PRO

Star India owns majority stake in Pro Kabaddi Legue (PKL), the league-format Kabaddi tournament, which can be attributed with popularising the sport in the country, as well as telecast rights of the Kabaddi World Cup. “This World Cup has taken the sport to a different level. While we have seen a definite increase season-to-season in PKL, the World Cup has established India’s love for Kabaddi very strongly,” Kukreja added. He shared that 30 per cent new viewers tuned in for the World Cup, showing a trend of Kabaddi’s increasing popularity in the country.

Between then and October 2016, these 27 months, we have conducted 4 seasons of PKL and one Women's championship.

Every time we have seen viewership and buzz increasing. The final match of World Cup had a 25 per cent higher viewership that season finale of PKL4,” added Kukreja. “And not just on-air, even on-ground, we saw a euphoria with all India matches being sold out well in advance and even non-India matches witnessing near houseful audiences.”Ī senior media agency executive said her client missed the bus on partnering with the event as they were apprehensive of the property. “Now they have told me to engage with the broadcaster early on,” she said on condition of anonymity. “Kabaddi, as a sport, has seen an unprecedented rise in India. It's only a matter of time when advertisers will have to take a call.Indian men and women teams won the fifth Kabaddi World Cup 2014 at a grand finale held at the Guru Gobind Singh stadium here. This is the fifth consecutive win for the Indian men team and the fourth consecutive time for the women’s team. The men team’s victory was however marred by allegation of favouritism leveled by the men’s team from Pakistan, whom India defeated for the fourth time today. The Indian women team defeated the New Zealand team for the second time in a row.

History repeated itself as teams of both men and women section had clashed during the finals of Fourth Kabaddi World Cup 2013 at Ludhiana. And in both the matches, India had emerged victorious.ĭuring the finals of women section, India defeated the Kiwi team by 36-27. The Indian eves started the lead from the beginning and by half time, they were leading by 18-14.

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