Inova already uses VisitPay analytics, a patient-focused technology that helps the health system understand how their patients tend to pay. Inova, a six-hospital health system serving 2 million-plus patients annually, worked closely with VisitPay to evaluate patient billing process issues and develop a successful solution. VisitPay clients include Salt Lake City-based Intermountain Healthcare and Boise, Idaho-based St. VisitPay's platform is customizable to each health system based on the segments and subsegments of the patient populations they serve, and helps health systems across the country improve patient and provider outcomes by boosting patient satisfaction, increasing payment rates and reducing cost to collect. In a March 1 webinar sponsored by VisitPay and hosted by Becker's Hospital Review, Wendy Alexander, vice president of analytics and client services at VisitPay, joined Liz Ward, vice president of revenue cycle at Falls Church, Va.-based Inova Health System, and Drew Cobb, vice president of clinical applications at Inova, to discuss how VisitPay addresses patient needs, why Inova chose VisitPay and the health system's experience implementing the platform.

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